Our Story
Amratahaar- A Taste of Home, A Legacy of Love
Amratahaar is a women-led food brand born in a small village of Madhya Pradesh, inspired by our mother and deeply rooted in our family’s farming legacy. For generations, our parents worked side by side with their elders in the fields—growing food the natural way, without chemicals, shortcuts, or compromise.
In 2020, when the pandemic affected our family’s health, we were reminded of one simple truth: pure, healthy food is life’s real luxury. While many struggled to find clean, unprocessed food, we were fortunate to have access to the grains and pulses grown on our own farms—chemical-free, unpolished, and exactly as nature intended. That’s when our mother asked, “What if everyone could eat food that’s not silently harming their health?”
And so, Amratahaar was born—an honest effort to bring that same purity to every home. Every product we offer is grown on our family farms and carefully packed under our mother’s loving supervision, just the way she prepares it for us at home.
At Amratahaar, our hope and vision is to share food that we ourselves eat at our home. Food that’s pure, nourishing, and filled with the love, care, and wisdom of generations.
Why Amratahaar
Because this is food—the way it used to be, and the way it should be.
Every grain & pulse we offer is the same that’s prepared in our own kitchen and eaten by our family. Grown on our family-owned farms using traditional farming methods, our products are nurtured under the loving guidance of our mother.
Our products are not mass-produced or made for the market—they are made with the same intention and honesty we’ve always lived by. Free from chemicals, polishing, and shortcuts—because we believe food should heal, not harm.